When it comes to developing your business and personal brand, you need to be thinking of all the different ways that you can make an impact. The small details are what separate good branding from great branding. This is why we’ll be taking a look at one of the most common but often overlooked pieces in your brand strategy: business cards. Many professionals will think about their resume and other printed materials as well as social media profiles as the main methods for sharing their contact information and brand with the world. However, while these are solid methods of introducing yourself, they are not the only methods. Your personal brand is much more than just a cover letter; it’s how people view you and what first impressions you make on them.
What Are Business Cards?
A business card is a card advertising your business. The term “business card” is used in a general sense to describe a variety of marketing materials, including cards, flyers, brochures, catalogues, and letterheads that convey information about a business, particularly the name and contact information. The main purpose of business cards is to provide your contact information so that other people can easily share their contact information with you. Business cards are often used in place of or in addition to letters of introduction at the beginning of new business relationships.
Why are business cards important?
Business cards aren’t a new concept and have been around for quite some time. In fact, the history of business card dates back to the 15th century where they were used by Chinese traders that were traveling to other regions. At the time, business cards were carved on bamboo as a way to communicate their profession, goods, and contact information. It’s no surprise that these cards have survived so long as they remain one of the best ways to introduce yourself and your brand to new people. The business card offers several benefits to both the giver and the receiver. Business cards allow you to keep your contact information in front of your prospective clients. They’re something you can leave behind when you meet someone at a networking event or convention, so that they can easily access you later.
Paper Weight for Business Cards
The weight of the paper of your business cards is important because people will be holding this card in their hands. While your card will be viewed on computer screens, mobile devices, and other places as well, it will be held and touched by others, making the weight of the paper especially important. Because paper is the main component of a business card, it makes sense that it should play a major part in the overall branding of your business card. Most of the time, the weight of your business card paper is determined by the type of card stock you select.
Importance of Card Design
The design of your business card is just as important as the paper weight. In fact, the design is what people see first when they see your business card. You want your business card design to be something that will stand out and make an impression. One of the best ways to do this is by using colors that will pop and draw the eye. When choosing the colors for your business cards, it’s important to keep a few things in mind. First, you want to make sure that your colors fit within your branding and that they match your logo. Next, you need to make sure that the colors will stand out and be noticed in a crowd.
Conclusion
Your business cards are a very important part of your branding. They should be designed with this in mind, using bold colors and eye-catching fonts to really draw attention to them. When choosing the paper weight for your cards, keep in mind that thinner paper is cheaper but heavier paper feels more expensive. When developing your business card strategy, don’t overlook the importance of business cards. They are one of the most essential pieces in your branding strategy, and they are a piece that can be used in many different ways.
